Writer
As the senior copywriter for the digital-first advertising agency, I developed and helmed digital and social campaigns (paid and organic) for top entertainment clients + brands.
I developed and executed strategies across social platforms to rebrand the Disney princess into relatable heroes who own their dreams. Additionally, I crafted evergreen, as well as timely content for the Frozen accounts in tune with various releases.
I helped launch Top Chef on social and served up a range of juicy content — from user-generated cuisine, to a paid partnership with Pelegrino, to recapping the best burns.